Guest Interview with Charlott McAnsh

Jul 16, 2023 | Business Guest

“Show Notes”

In this weeks episode we welcome our first guest Charlott-McAnsh from See No Bounds

Charlot talks to us about how important itis to have brand photographs to
promote your business.
And how important it is get out from behind the camera and show your self!

Having recently had a branding photo shoot, and having been regularly
photographed since her student days, when she was a model, Charlott knows
what itis like to being in front of the lens. She loves receiving directions and
natural posing tips. But she also realises that, this is her preference. And so
listening and adapting tot he client is a key skill for photographers. The importance
of a “discovery call” is discussed to make sure branding is on point and a
relationship is established.

Charlott and See No Bounds recommend setting up a subscri
offers so many advantages to both client and photographer and you can listen
ode “Offering Subscriptions Services to your client:
gives you the chance to get to know the client better and you can offer seasonal
photo shoots. Offering a make up artist and stylist can really add value to your
shoots, it’s all about the experience!

We go on to discuss the importance of story telling and research into the person
you are photographing. It’s so important to listen to the client and adapt to their
needs.

Of course we discuss the importance of networking and Charlott gave us some
great tips on that too! And having a

portfolio that is suited towards the job you are pitching for. Stories are so
important when networking as they are more memorable than just a standard

pitch.

Charlott-McAnsh is the founder of See No Bounds, a network and business
community that focus on connecting business owners, give exposure and a place
where you will find support. Charlott has over 30 years of experience in events,
hospitality, and customer service with a corporate background.

Having travelled all over the world she is a master connector, and her goal is to see
businesses succeed. She has an understanding for business development and
business growth and has created a platform that provides resources and support
to the next generation of entrepreneurs. Charlot is an experienced mentor, having
helped many young people develop their skills and launch their own businesses.

Her work has enabled many to reach their full potential and succeed in their
chosen field and years later she keeps connected with the teams she has worked
with over the years.

https://www.linkedin.com/in/charlott-mcansh-see-no-bounds/

See No Bounds is a Business Network and Community where all the necessary
principles of advertisement, education, promotion, and interaction have come
together in one place. With an interactive platform, you can find more connections
and engage with the network.

You can advertise your blogs, vlogs, and podcast and get more exposure for you
and your business.

https://seenobounds.co.uk/

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“Show Transcription”

Sam: Marcus. Hello,

Marcus:  Sam. How you doing?

Sam: Very good, and you?

Marcus: I’m very well, Sam, and I have to say super excited because today we have our first guest ever.  How about that?

Sam: We do. We’ve got our first guest and I’m really looking forward to speaking to her. So with us today, we’ve got Charlotte mccantch from sino bounds. So I think the best person to introduce Charlotte probably is Charlotte herself. Hi, Charlotte.

Charlotte: Thank you so much for having me as your first guest of the podcast. I am absolutely honored and it’s delightful to be here. My name is Charlotte McCanch and I’m the founder of Cena Bands. Together with my husband, Jamie McCanch. We run cena bands, community and network. I am a globetrotter, I am an adventurer, I’m a master connector, and I absolutely love people and I also love photography.

Sam:  Brilliant. Thank you, Charlotte. Now, from speaking just before the show, it seems you’ve got a vast experience of using professional photography. Do you want to sort of give us a bit of a sort of history of it sounds like you’ve had quite a career in all sorts of places?

Charlotte: Yes, I really have also with traveling and things like that, of course, but I also went to the University of Arts, where I actually used to model for the fashion students. So I was very used to the camera and I absolutely love the camera. I’m working front of the camera. However, I am a woman that of course don’t like their own photographs very much.US women can be quite hard to please. But I love the fact that you can play with photographs and how your personality can really come out. It’s about how you present yourself, which is obviously really important when you’re running business. And I can’t tell you enough how important that brand photography is for business owners.

Marcus: So, Charlotte, tell me yeah, that’s really interesting. What did you study at a university, then?

Charlotte: So I studied business studies, so that was part of my degree. And it was just a really fantastic college to be at because there was so much creativity. So it really suited myself as I am sort of a creative, but also quite loved the sort of love of business and business development, which is what I ended up going into further down the line in my career.

Sam: Brilliant. What did it feel like, sort of on the modeling side, working with photographers? I can imagine there can be quite a range of people you work with there with quite a range of attitudes, especially if it was a few years ago

Charlotte: One of the things that I really, really love about photographers is when they give directions. So I’ve had a lot of experience with photographers as well, running hotels and wedding sort of settings and with that, we worked with a handful of photographers, so most wedding venues will have sort of four or five people that they work with, and they very, very different. And this comes down to what we do now that people buy from people. And I think as a photographer, it’s so important that people can see you behind the brand and see that person. And often photographers hide behind the camera and we never really get to see who they are, which is why I love the podcast that you put together, because it really gets us, as a kind of customer, gets to choose who we work with. And that kind of brings me into what I would like from photography, because I love when people give me directions, when people tell me how to stand and how to do things in a kind of natural way. I don’t like faf .And I remember one photographer who’s fantastic, they were all brilliant But one wedding photographer I used to work with, it was the husband and wife’s team, and she was faffing with the dress and all that. And some people absolutely love that. So it’s all about what you like So, personally, I like directions. I like to be told what to do. I like to kind of write that the photographer’s kind of looked up on my branding and what I do, so they can implement that in the photos and kind of have ideas when I come to the shoot of what they want to achieve, so that you have that sort of discussion beforehand as well.

Sam: So what you’re saying I think there, which is important, is the photographers really need to listen because you, like you said, really liked that direction and didn’t like the kind of fussing well, for other people, they want somebody to fuss with their wedding dress for ten minutes, don’t they? And that’s the most amazing thing in the world, while for somebody else, that would be the most awful thing in the world.  I guess the photographers have to be very good at listening and picking up quick straight away, but I suppose also meeting people beforehand so they don’t turn up to the shoot and they’re trying to work it out. They’ve had like a chat beforehand and they’ve kind of got to know you a little bit.

Charlotte:  Absolutely. I think I’m going to come. Well, Maskers probably have a lot of input in this as well, but there’s a lot, I think, with the discovery call that you need to work out as a photographer. It’s not just about turning up to the shoot and going, right a cable, it’s about what you wear as well. So I think a lot of photographers sometimes don’t sort of tell you what looks good on camera. So if you’re wearing something really outrageous, that’s great, like if you’re that kind of character. But if you’re looking to sort of set your branding, you might want to think about brand colors or colors that goes with your brand. Or you might want to have a mug with you in your brand color or a scarf or it’s little things like that that I think you need to really discuss. Really discuss in your sort of discovery courses do you get a chance to kind of boring things with you as a woman. When I went on a photo shoot this month, they had lots of different jewelry, which I hadn’t thought of, so they had different necklaces, different sort of things for my hair. So it looked like it was more than one photo shoot, which was excellent.

Marcus:  Yeah. If I can sort of button here. I think what I’m really hearing where is music for my ears. I think photography people get so photographers can get too obsessed with the technical side of things and the gear and all of that. I think what photography is so good at is you’ve got to have really good soft skills. And what I mean by that is like, when you’re talking before about being empathic, especially in tiny with people, you’ve got to be able to judge people very quickly and adjust your behavior to suit the person to suit the person you’re shooting, as it were. So, yeah, I’m glad you said that, Charlotte. I think that’s really important. And yeah, and moving on to clothing, of course I’m biased in my opinion. I’m an ex fashion photographer. But yeah, it’s all about the details and how you put a shoot together. And as you were saying, the discovery call is a great place to do that. Thank you, Charlotte, for pointing that out.

Charlotte: Yeah, I think that’s really important and I think it’s something that a lot of photographer’s kind of missing a trick, because when you see photos that they’ve had of a shoot and you might have a really flowery top on or something, it just doesn’t go. And that brings me in, actually, to seasonal photography. So when I was running the hotel, we actually noticed a massive if you didn’t swap the photos into winter from summer, for example, your website would actually have less traffic. Now, that’s really important for business owners out there. And obviously that’s very much what Sam is all about, is the traffic to your website and that sort of thing. But it affects things like that. And that, I think, is really important to sort of people to understand as a business owner that do have regular sort of updates. So subscription of a photographer where you can have lots of different shoots in one year is something that we recommended at Cena Bands for photographers to kind of set up, because that’s a great way of keeping in contact. With your clients and having that connection with a photographer to really get to know you as well, which I think is really once you get more comfortable with someone, it’s going to be better photography and again, that’s where people buy from people, isn’t it?

Sam: Yeah, definitely. I think the seasonal things yeah. Really important. You’re right. Just keep it up to date. If your hotel is showing lots of sunshine, then yeah. And people. It’s January. People aren’t going to think that’s a holiday for them then, is it? Because it’s not speaking to them. And that’s really important for photographers to know and use with their clients and leads, isn’t it? To explain about, look at someone’s website, what are the photographs like? That’s a great lead in, isn’t it? You could really do with some winter photographs in here because it looks a bit Odd. And I think also what you talked about earlier with the photographers and the discovery call being important and the planning being important, I think when I look at photography websites, I spend a lot of time doing that. Photographers often don’t put that on their websites.  They put lots of pictures, but the pictures can’t tell you how much planning went into it if they can talk about their process. So you can see, wow, this person’s putting a lot of thought into this shoot. They’re not just turning up. They roll up, grab a camera, and off they go. They’ve talked to me. They’ve planned it. They’ve, like you said, bought their box of jewelry with them, whatever it is, and they’ve put a lot of thought and yeah, them trying to tell people they do that is really important, because not everybody does, do they? Some people will just roll up and hope for the best.

Charlotte: Yeah, I love that kind of planning because it makes the client feel special as well, doesn’t it? So from a sort of client perspective, if you plan the shoot, one of the things that I love with my read.

Sort of client perspective if you plan the shoot. One of the things that I love with my recent shoots and we use actually lots of different photographers because I think it’s about what you want to achieve. So if you want community photographs or like my special sort of time was when I because I turned 50 so I wanted a makeover, so it wasn’t kind of a complete brand photography, but it is photographs that I Can use for my social media and for my branding. And obviously I love blue, so I was wearing lots of blue and that sort of coloring and things. But what I loved was the fact that they got together with a stylist and a makeup artist. So I had the whole kind of experience. I think that’s really, really lovely.  It suits different. So if you’re looking for some really great headshots for social media photographs that you want to utilize, I think a complete makeover can be a really good experience, but it might not be something that you have on a yearly kind of basis. What do you think, Marcus?

Marcus: Yeah, I’ve got to say, I did see the photographs that were taken, and I’m going to let you give a plug to the person who did it instead of me. But I did see them. There were excellent photographs and I think it’s really goes to show how important making people feel comfortable in front of the camera is. So why don’t you give a plug, Charlotte, to the person who took the photograph?

Charlotte: She’s Bethy Andrews and Best Prize, and they work as a team together, which is a really great combo And I think for any photographer, if you’re looking to do sort of headshots, it’s just give a little bit of a special experience. So for photographers out there, it’s just another kind of way of working where you can get to know someone and they hire a house. So it’s a really beautiful venue as well, which it’s a whole kind of experience day. So there’s only four people there, so for women that were having their photographs taken. So it is a really kind of special day, which I loved as an experience day. It was fabulous.

Marcus: Any photographers out there who are listening to the show, this is gold. You will not very often be able to hear words straight from the client or potential client, why they would book you. And what Charlotte is saying here about the experience, I think is crucial. Forget about the f stops, forget about the lighting, think about the value and the experience that you can add to the client. Thank you, Steph. Thank you, Charlotte, for saying that about Stephanie’s photos hop review.

Charlotte: Yeah, I think that’s really important, Marcus, because I know that your photography is very much about storytelling and I’ve seen what you’ve done with certain sort of stories that you tell. And I think that’s key that you listen to the client, be prepared for the shoot beforehand. Advise the client of clothing and jewelry and what’s going to look good and also get to know their business so you know what they’re looking for and what they’re looking for on the day. Because obviously when I went to this photo shoot, I was looking for an experience day for myself with photos of me that were fun and probably a lot more makeup that I would normally wear, but it was an experience day. So, yeah, it’s all about what the customer wants for that shoot and going back to subscription, because I think, Marcus, I think you offer that sort of service.

Marcus:  I do.

Charlotte: I would maybe have one of those kind of with lots of makeup and more photo shoots and more of a fun maybe that would be one of my sort of days. Then I would have more of a low key kind of community shoot and then probably having a shooting day with me and Jamie when we do sort of the whole branding of the business and after sort of face of the business and maybe then one with all our network leaders. So that’s four photoshoots in a year that you can create, which I think is excellent way of kind of keeping up to date with things.

Marcus: I’m loving this. Absolutely loving it. As I say, this is gold, absolute gold. Thank you, Charlotte. Over to you, Sam.

Sam: And then mixing that, like you said, with the weather as well, with the different seasons and the different groups of people and the different looks and things, the combinations just keep growing, don’t they? And there’s always new things you can do and get that new content in. I was interested, actually, as you were saying, about the client feeling special. That’s really important.  I wonder, I don’t know what you guys think, how much that actually affects how people much like their photos So almost, you know, whether you’re going to like the photos before they arrive, if we’re honest you’ve because the, you know, the day melt, you feel a bit awkward, or the day made you feel really special. Do you actually, then, I mean, the quality of the photo is important, but do you actually almost know that you’re going to like the photos before you’ve got them?

Charlotte: I think definitely. I actually had a shoot like that where I had really red eyes because I couldn’t sleep very well the night before, and I’d been swimming as well. So really horrible red eyes. I didn’t feel great. I didn’t choose the outfit well, so that was part of my problem. But I knew that when those photographs were coming through, I wasn’t really going to love them and I haven’t really used any of them because I didn’t feel right. And it was probably not as much planning as I would have liked beforehand from the person that did the photography. So, again, coming back to that discovery call, and they were very soft and gentle, which is lovely for some people, and some people need that. But like I said earlier, I need direction, and I want people to go. And I’m also about get stuff done, so I don’t want faff. I don’t want somebody fluffing over me. Now, to all photographers out there, thesis about listening to your clients. So you’ve got to understand what they want. This is just me. And I know so many people that would love the faf and put a little hair special there and all that kind of stuff. That’s just not me. So, yeah, listen to the client. It’s really important when it comes to that.

Marcus: Charlotte, I obviously know you for your excellent networking group, C O Bank, and I’ll be putting some notes and some links in there, in the notes. Could you tell me a little bit more about your thoughts about how photographers probably general businesses, but how photographers can use networking to their advantage?

Charlotte: Yeah, absolutely. I think networking both online and face to face is really important for photographers because they tend to shy away behind the camera and we don’t get to see who that person is, and people buy the person behind the brand.  There are millions of photographers out there, and like I said, we don’t work just with one. We work with different people. I chose my wedding photographer, for example. He’s actually a photographer for the ballet, and he often uses dances. But the reason why I chose he’s a really good friend, but I also know that he’s no faff. So he’s kept himself in the background the whole day, and that’s exactly what I wanted. I didn’t want all the kind of we had a village style wedding and, like, a festival type thing, so I wanted him to be in the background just capturing moments of funny kind of little people sitting in groups on the hay bales and with a blanket and with a fire pit. And it was exactly what I wanted. I didn’t want him in my face. And that’s, again, that you got to kind of choose what you want for the occasion. So that with networking is really important because that’s where you get to meet people and you get to meet the person. So, I mean, I met both of you through networking, and it’s just getting to know the person, and then I know. And that’s very much what we do with Tina bands, is recommend the right person to the right budget and to the right scenario as well.A lot of the times, people come forward and they go, right, I’m looking for a photographer, and I will say, Right, okay, what are you actually looking for? Are you looking just for headshots? Are you looking for maybe brand photography? Are you looking for a whole storytelling? Are you looking to kind of continue this relationship? And what’s your budget and then I Know that I can say, right, okay. I think you should speak to Marcus, Stephanie and John. They can then go away and go, right, okay. I’m going to have a meeting with all three of them, and then they pick and choose. It’s just like anything people buy from people. So I think that’s really important to get out there and network for photographers, so people get to see who you are, get to know you.

Marcus: Excellent. So let me just get this right with Sino Bound, basically, you do more than networking, you’re acting more like an agency, helping people find work and connecting people.

 Charlotte: Absolutely. That’s our strings behind Cena Band’s community and network. We’re actually working on a project at the moment where a new product is about to be launched. So I need a really special brand photographer who has a portfolio that I can show off. Now, the amount of people that I speak to that don’t have a portfolio, work that they’ve done, so that is really important for photographers to be able to if you’re going to get into brand photography, I need a portfolio. So I’ve been in contact with lots of people, so I basically got nine people that I’m putting onto a project for a product that’s about to launch, and all of those are part of Cena Bands, but it’s about for me, so I’m managing the project. So it’s like a broker, but I’m using, obviously, the community behind it, and that is stuff that we do on. Putting onto a project for a product that’s about to launch. And all of those are part of Cena bands. But it’s about for me. So I’m managing the project. So it’s like a broker, but I’m using, obviously, the community behind it. And that is stuff that we do on a regular basis, putting people together with the right projects and the right products. So whether that’s a service or if it’s actually a product launch, it’s very much to what we do in the background.

Sam: And then networking. I think photographers find something that I do as well. If I go into a room networking, I know there’s three other web designers there and have to deal with that. And photographers, I suspect it’s the same. It’s rare for them to go into the room and there’s not two other photographers. So do you have any tips for maybe those sort of opening sentences? You have those, like, 1  minute spiel that you’ve got something that could maybe make you stand out from just saying exactly the same as every other photographer.

Charlotte: Yeah, stories. I absolutely hate 60 seconds. I’m not going live. Which is why we run a network where you don’t have to do that, and you have four one to ones, because for us, it’s all about building relationships. But if you have to do your 60 seconds, which inmost networks you do, then have a story to tell. Because if you tell me a story about so say, for example, I remember Marcus telling me about being a fashion photographer and working with Kate Moss, and a little story was something that really sticks to my mind, and that’s still what I remember. And he could have done another 60 Seconds in all different networks and I wouldn’t remember anything. So a story about a client that you’ve helped and they don’t have to be Kate Moss, but a story is always a winning one because something funny that you’ve done, something silly that happened that would stick to people’s mind. And it’s also you shine when you tell that story because you know that you help someone. You always notice that when you talk to people, when they start talking about their business, they change their voice. When you then ask them to sort of speak about a client that they help, their voice light up and their eyes just open up. It’s just a different atmosphere.

Sam: No. And that makes people wake up, doesn’t it, from that sort of slightly, I’m going to sleep because I’ve just heard 30 other people give a 1 minute, and it’s getting quite tedious. Yeah, no, you’re right. And it’s that which we keep saying on the podcast, it’s that not selling as well, isn’t it? It’s just introducing yourself to people rather than straight away listing all the stuff that people could buy that really you’ve just met them. They’re not going to buy that second, so why bother? It has been amazing. Charlotte, we could sit here and talk for another 2 hours, but probably we need to wrap up the show. But yeah, the advice you’ve given to photographers has been amazing. Getting that sort of client’s perspective is just amazing. And Anna, I’m sure the listeners will find that really useful. Thank you so much for joining us.

Charlotte: Thank you so much. Do you have one last top tip, which is about if you want to get into the media, you’ve got to have professional photos. So if you’re a brand and you’re looking to get out there so if you’re thinking that you might get a phone call from a magazine or anything to do with television, anything like that, if you get that phone call, you’ve got to be prepared and have professional photos. So that is why it’s so, so important. Even if you just get your headshots done as a business owner and photographer you should really, really promote that as well. I think that if you want to gain media, have your professional photos ready to go.

Marcus: Exactly. And if I might say, that is advice to photographers as well. Just because you’re a photographer doesn’t mean you don’t need a photograph. In fact, you probably need even more than most.

Sam: 100%. That’s one of my top tips when I’m reviewing photographer’s websites. You’re about me, Paige? I don’t know who you are. There’s no picture. Right, brilliant. Thank you so much. Been amazing to have you on charlotte and I’ll see you next week. Marcus.

Charlotte: Thank you for having me. Thank you.