“Show Notes”
Sam and Gillian Devine are running a workshop for Photographers to get more leads and customers from the website and email marketing. Join the event here Jeff Brown is known for many things but especially encouraging photographers to use LinkedIn. Jeff Has a new version of his Linkedin book “The Photographers missing link“. The first version of the book was written in January 2022, and the size of the book has doubled since then.
Jeff says that many of his opportunities come from LinkedIn as well as customers. Jeff says 41% of millionaires are on LinkedIn. The 26-34 age group is the biggest group on LinkedIn, so they a perfect age range for wedding and newborn photographers. 82% of B2B buyers prefer to buy from LinkedIn rather than doing a Google search. The average earnings are $82,000 a year. This is not Facebook marketplace with people wanting everything cut price.
Only about 5% of people on LinkedIn post. Jeff says that LinkedIn is a comments based platform while Instagram is a vanity platform. He says constantly selling on Linkedin doesn’t work. He suggested mixing personal stories with business posts really helps with your engagement and helps your posts to be seen by more people. Jeff also says it’s comments that are important on LinkedIn, not likes. That is where relationships are built.
Marcus like LinkedIn for posting images as there are no restrictions on what you display. Jeff says remember the image stops the scroll. A square image takes up more space than a portrait image so that works better. Above the image there is a snippet of the post that users see. Make sure that this is engaging and encourages people to stop and read your post. Jeff then starts to talk about LinkedIn newsletters. This is a great way to get content out to followers and helping you to stand out as a specialist in your field.
He says he is also using his newsletters to help him create a book, so the content is dual use. The newsletter should not be about what you have done this week. It needs to have a specific focus. Sam asks how often to send newsletters; Jeff says that 2 weeks to a month is ideal. He said also that LinkedIn automatically recommends your newsletter to other LinkedIn users. Marcus asks Jeff about using LinkedIn’s Al to create or improve posts. Jeff tried this and was not impressed at all. It takes away the personal edge, it uses language you wouldn’t usually use. He also says Al comments are easy to spot and nothing to do with the original post. Jeff says know your target audience and get into their networks. Photographers often start out working for free to build their portfolio. Jeff says avoid working for free for those with no network and are starting out. Instead approach people with a large following who could easily afford the work. Then make an agreement about
what they will do for the work (such as 5* reviews and social posts). Also make it very clear how much the work would normally be and make them do some work to get the free photos. As a quick win Jeff says niche your LinkedIn profile and connect with your target audience. And of course, read Jeff’s new book. You can find Jeff on LinkedIn here. Join in the chat on the Shoot to the Top Facebook group here. And browse all our previous episodes and sign up to the newsletter here.
“Show Transcription”
Sam: Well, hello, listeners. I hope you’re all well.
Marcus: I certainly am. Sam, how are you?
Sam: Excellent, yes. All a bit shaky where I am in Mozambique, but I am good, thank you.
Right, Marcus, next Wednesday, I’m gonna be meeting with Gillian Devine again. We had her on as a guest, didn’t we? Not a little while ago?
Marcus: Yeah, she was a very, very good guest as well. Very informative.
And what are you doing with her, Sam?
Sam: So we’re running a workshop for photographers. So it’s a capture client’s workshop. We’re gonna be talking about using your website, using email marketing to actually get some leads. Loads of tips you can take away and use the next day. Really practical stuff. Lots of advice.It’d be amazing to see you there. So if you wanna join Gillian and I, it’s completely free. You just need to go to Gillian-devine forward slash capture, and you can sign up.
Marcus: That’s when the… When is that, Sam? What time and date again?
Sam: So that is next Wednesday.So the 27th
Marcus: 27th of what time?
Sam: Midday.
Marcus: Midday. Oh, that’s nice. Nice to remember. Good. I shall be tuning in.
Well, okay. We’ve got a reoccurring guest this week. Somebody who’s been on the show and somebody really who needs no introduction. I mean, everybody knows who this guy is. Jeff Brown. Jeff, I’m gonna give you… Obviously, you do a lot. You do a lot of stuff. You’ve got many hats. But I’m gonna give you 60 seconds, in true networking fashion, 60 seconds to tell me about who you are. Jeff Brown, who are you?
Jeff: So I’m a photography mentor. Work with photographers in about- Five seconds. Five different countries around the world. I’ve got four best-selling books, but I’m probably best known for LinkedIn, for bashing on photographers to jump on LinkedIn because it is the best networking platform on the planet for photographers. If you want to get results and you want to get business, use LinkedIn. If you’re not using LinkedIn, then by the end of this podcast, you’re gonna be motivated to go ahead and do it.
Marcus: Oh, that’s 30 seconds. Well, that is brilliant. Okay, that’s excellent. And so it’s obviously what we’re gonna be talking about today.
Sam: So yeah, LinkedIn, like Jeff says, I mean, it’s a topic we’re constantly talking about on the show, aren’t we, Mark? If we’re going LinkedIn, LinkedIn, LinkedIn. And Jeff, did you tell us you’ve got a book out, a new book out about LinkedIn too?
Jeff: Yeah, so my previous book was The Photographer’s Missing Link.
I think it was the third edition. So the third edition of that book. And I wrote that book back in 2022, January, 2022, when I had 30,000 followers. That book has pretty much doubled in size because there’s so many changes and so much more information. But in two years without any adverts or doing anything, my follower count on LinkedIn has went from 30,000 to 65,000. So more than double that spending on ads. But more importantly, about 80% of my business comes from LinkedIn for free, but a huge amount of my opportunity comes from LinkedIn. And when I say opportunity, I mean, speaking events, sponsorships. I’ve just had two big speaking events secured from LinkedIn, just completely out of the blue, one in South Africa and one in Canada for next year. So it really is the platform for opportunity. And it has now just topped the 1 billion user mark.
Marcus: Tell us more about that.That’s the first I’ve heard of that. Tell me how that…
Jeff: Yeah, so LinkedIn is like one of these platforms that’s really active. You don’t see Facebook doing ads in other social media or ads on TV or ads on radio to push their platform, but LinkedIn does. And LinkedIn is a professional networking platform. 41% of millionaires use LinkedIn. So those are your ideal clients, aren’t they? The age range, the bigger age range on LinkedIn is actually the 26 to 34 age group. So if you’re a wedding photographer, portrait photographer, think of moms, babies, people getting married, people getting engaged. So it’s not just business people or it’s business people who would prefer to do business with people who they know, like in trust and built relationships with. LinkedIn is very predominant in the UK, also the US and India. Those are the three sort of major growth markets on LinkedIn. And the other thing is 82% of B2B buyers prefer to buy from LinkedIn first as opposed to doing a blind Google search. Because if you can get from somebody something in your network, it saves you, you’ve got more of that trust element utilizing that platform. And the final thing is the average wage earner is $87,000 a year. So we’re not talking Facebook marketplace, who can do me wedding for 200 quid, I want an entire family shoot for 99 pounds. The tire kickers, the B2B hunters, the people who want out for now, they aren’t the type of people on LinkedIn.
Sam: Wow, so you’re kind of automatically filtering out vast amounts of people who are gonna waste your time, push your price down. And yeah, just automatically by just using that platform, huge amounts of filtering is done for you.
Jeff: Yeah, and the type of people who are on there, you know, people aren’t going on there just to have a whinge it’s, the funny thing is, right, 1 billion people on LinkedIn, only between one and 5% of those 1 billion people create the content in the newsfeed. The reason why most people go on to LinkedIn and go, oh my God, what am I gonna talk about? I’m terrified to post because it’s a professional platform. I’ll look like an idiot, I’ll look stupid, I don’t know what to say, so they don’t say anything. So unlike Instagram-
Sam: It seems like there’s a lot of people as well, use it for just job hunting. So they’re kind of, they’re employed. Yeah. You don’t, you know, you won’t actually use it that much and don’t need to, do you?
Jeff: So, you know, unlike Instagram, where Instagram is what I call a vanity platform, I’ve actually stopped using Instagram because, you know, I’ve got reactions, but I never got anything physically for the time I was putting in. With LinkedIn, LinkedIn is a comments-based platform that builds up relationships. The comment’s the strongest part. People aren’t looking for likes, they’re looking for building relationships. And LinkedIn actually produces stuff. It physically works because people aren’t just liking, it’s not a weak sort of, you know, a vanity platform. And you don’t, you’re not struggling to be seen like you are on Instagram because the competition is so much smaller. So you can have a hundred, you know, a hundred followers on LinkedIn and get messages coming to the inbox saying, can you quote me for this job? How much do you charge? You know, it’s, you don’t have to have huge thousands of followings to start getting the business on the platform.
Marcus: If there’s no denying it, if you’re a commercial photographer and you’re not in LinkedIn, you are nuts. Yeah, but- That’s the, in my opinion, and I’m sure you will second this and Sam will third this, it’s the only platform worth going on.
Jeff: Yeah, it is, it is. But it’s the other stuff that comes through as well. You know, the opportunities like, oh, can you speak English for this magazine? Would you be interested in teaming up? So, you know, if you’re a wedding photographer, these people, there might be a guy who’s CEO of a big company, he sees you coming up in his news on a regular basis, but you’re not trying to sell, trying to build relationships. You’re posting interesting, inspiring, fun content, top tips, advice, motivational stuff. It doesn’t necessarily all have to be about photography either. The idea is you don’t sell, you just socially give and inspire and, you know, make people smile. He sees you coming up all the time, Marcus, and his daughter’s getting married, and he goes, you know what? Marcus is a nice bloke, I’m going to drop my message and see if he can do my daughter’s wedding. You know, it’s about, people will buy from people who they know, like, and trust. Now, if you try and sell to everybody, if every post you do on social media is, I’m having an issue, I’m doing this, my latest style of albums are out, I’m just doing this headshot promotion, people just think, oh, I’m not this person, that’s no personality, you know? I’ll put stuff on about, you know, my latest cake session, or put pictures of me and my daughter out riding on a motorbike, I even get people laughing at my obsession with postboxes, British postboxes, because I take pictures of obscure postboxes, and I’ll tell a story behind it, but I also give lots of top tips and advice. And when you post a business post, you don’t get as much interaction, but the next day you post a personal post and you make it funny or you make it inspirational or you tell a story, that gets a lot of engagement, it gets much more engagement. So what happens is because it gets more engagement, the algorithm thinks, oh, that was really good, I like what Sam had to say today, you know, he’s funny, he was inspirational, he got people talking in the platform, it’s all in the comments. When you post the next day, which is a business post, you’ll get engagement, it will put out to more people because your previous post did well, so try and mix it up, don’t be afraid to post a little bit like you do on Facebook, but tell stories, it’s a longer form content platform, not picture two or three words and 20 hashtags, it’s not how LinkedIn works.
Sam: So something personal, but not my plate, this is my picture of my dinner, job done, more of a story, something a bit longer, a bit more interesting.
Jeff: Yeah, but I might put a picture of my dinner or I might put a picture of a cheesecake, but I’ll tell a story and I might put a bit of a twist into that to even give that business things, so say like, I had a really busy week of mentoring clients and I was speaking at this particular event, but after a really busy week, I decided to treat myself with a really nice meal out at this particular place, talk about the service and then talk about, you know, I finished off with a cheesecake because I love Biscoff cheesecakes and it gets, and then I’ll say like, what type of cheesecake do you like? And if you finish off your content with a question, people are very likely to respond to that question and because LinkedIn is comments driven, that will start kicking the algorithm in and more people will be engaging. And think about it, if you have 500 likes on a post or 200 likes on a post, you don’t know those 200 people, you haven’t interacted with them, so they’re just a profile picture, but if somebody’s commented and you’ve commented back, you’re already starting to build relationships and I’ll see people, I have friends who I’ve met who, you’re like, oh, I’ve been at a speaking event and they’ve come up and go, oh, it’s Jeff, how are you doing, you all right? We’ve never met in person, we’ve never messaged individually, but we’ve built relationships with the comments of supporting each other’s content.
Marcus: Yeah, yeah. I’d just like to say as well, Jeff, from a photographer’s viewpoint, LinkedIn is the best platform for posting your images on, in that there’s no restrictions like Instagram on size, they’re not small, you can have them at whatever size you want, depending on the way you display them, you can put GIFs on there, you can put videos on there, so that’s what I really like about LinkedIn, it’s just there’s no restrictions and your images look good on there, there’s not too much compression.
Jeff: I mean, what we want to think about is when you’re doing a post, you know, your image will create the impact and that will stop the scroll, so you’ve got the image and the image will go big and also if you do like a portrait image or a square image, that takes up more real estate and the physical newsfeed than a landscape.
Sam: So, okay, so you’re almost taking it, as people are scrolling, you’re more chance of catching their attention.
Jeff: Yeah, so you’re more chance of standing out, but the bit above that image, right, what you call, what I call the headline, which is probably about 100 characters or something like that, is the bit that people see before they see more and that is the really, really important bit because that is where you want people to go, oh, you don’t want to go, you don’t want to say like, hi, I’m Jeff, blah, blah, blah, you know, or yesterday, what you do is make a headline, so you could say something like, what I sometimes call like a mystery headline and I’ll say something like, wow, I couldn’t believe this was going to happen and then tab down, it’s exactly what these, you know, you see these online newspapers, it’s creating what’s called clickbait to get people to click in and then you tell the story of what actually did happen, right, but you don’t want a headline that’s nothing to do with the story because that is clickbait, we’ll get peed off with it, you know, so.
Sam: And then in LinkedIn, do you get to choose that headline exactly? Is it more, it picks the first bit, so like you say, if you do a shorter sentence and then tab down, it’ll definitely pick that as the headline, but if you just do like a long sentence, you’ll at some stage get cut off.
Jeff: Yeah, that’s why I tend to keep to about four or five words, something like that. I’ll put a couple of emojis in as well—don’t be afraid to use emojis. It also depends on who your audience is. So, if you’re a wedding photographer and your ideal client type is 26 to 34-year-old women who speak using emojis, then use emojis. If you’re more of a headshot photographer and you aim for a more professional audience, then use fewer emojis. Your tone of voice should reflect the type of people you’re trying to reach. I never change my tone of voice because I speak on LinkedIn the way I speak in my books and the way I work with people. I’m a mentor, and the funny thing about LinkedIn is that I’ve never been slated. Not a couple of people maybe disagreed, and I’ve just said, “That’s fine, everyone’s entitled to their own comments.” You’re more likely to be slagged off on Instagram and Facebook than you are on LinkedIn. That’s the one that puts people off; they’re frightened to post.
Sam: Yeah, there’s a whole thing about, “Oh, the LinkedIn police are going to get me because I’ve made a personal post.” But yeah, it seems to be a thing. Where that’s come from, you’re right—it’s a much gentler platform. I think Twitter is known as the worst for that, isn’t it? And yeah, LinkedIn is generally a much more gentle platform, which makes it, if you’re a little bit worried, much less scary to post on some of those platforms because the response is generally more positive.
Jeff: Definitely, definitely. And now, well, recently—two years ago—they started newsletters, which were on company pages. But now, your own personal profile can have something called a LinkedIn newsletter, and they’re actively pushing newsletters to go out. So, newsletters are like a blog, and people can sign up to your newsletter. It’s a great way of really positioning yourself as an authority and an expert in your niche. First of all, hardly any photographers have newsletters. Most of the photographers I work with one-on-one, I’m pushing them to get a newsletter and utilize it as a potential passive income project for the future. But it’s helping them stand out and position themselves as an expert in the field. My own personal newsletter, which I started back in April, has nearly 16,000 subscribers—and that’s free; it’s just purely organic. My newsletter is called The Travelling Photographer because I love to travel. I’ve been to nearly 60 different countries around the world. I’m just obsessed with going to different places, so I tell stories and share images from some of the more obscure and different countries I’ve been to, like North Korea and Chernobyl, and stuff like that. Eventually, what I’m going to do is turn those newsletters into a series of books. So, every time I write a newsletter blog, which is about 2,500 words with probably 20-odd images in, that becomes the next chapter of the two or three books I have lined up. So, I’m using my newsletter to help me create content for a future project that will ultimately bring me money.
Sam: That’s interesting because it’s similar to what people often do—they want to build a learning platform. They go, “Right, I want to create a training course,” and there’s always that obstacle: “Well, it’s going to take me years to make all that content.” But if you’re doing something like that and effectively making it as you go, at some stage, you suddenly look up after six months and think, “Wow, I’ve got all of this that I’ve just organically made by writing my newsletter, and now I can use it for other purposes.
Jeff: Yes, I mean, what I would say is think about your newsletter. Your newsletter shouldn’t just be, “These are the jobs I’ve photographed this week,” because that’s not of interest to anybody. The only people it’s interesting to are you and the person who was in the jobs. But say, for instance, you’re a wedding photographer. You might think, “Right, I’m going to write a book on how to have a successful, really happy, fun, country-style wedding in the Midlands,” or something like that. I’m going to showcase some of the venues, give tips, and offer advice. So, the name of your newsletter could be “How to Plan the Ultimate Country Wedding.” Then, what you do is map out the chapters in your head. The first one might be preparation, where you talk about various aspects, and then every time you write a newsletter, it’s another chapter in your book.
Marcus: So you’re theming your newsletter. You’re not just making it about random stuff. You’re making it purposefully themed. You might do that over, say, 20 newsletters, and then you could change the theme, possibly. How would that work?
Jeff: Well, you could do that. Yeah, so once you have that first book out, you could write another series of books, or you could change the theme of your newsletter. But think about it this way: I’ve got a headshot photographer, Darren Owen, who’s currently planning out his newsletter, ready for it to go live. He does very well with his headshots and has had loads of people asking how he created his headshot business. There might also be pet photographers who want to do a bit of commercial work. So, his newsletters are ultimately going to become a book on how to create a successful headshot business and an online course as well. His newsletter isn’t directed at his customers, who are business owners; it’s aimed at others, like aspiring photographers. So, you’re utilizing it for different things. I’ve got another photographer, Emma Dunham—she’s a food photographer. She tries to get in front of food establishments and restaurants, so she could create a newsletter about how to take great photographs of your food with an iPhone for restaurants. That could build up to a book. Or, she could write a book—she has done—on how to start a successful food photography business. So, think about what you could do with your newsletter, whether it’s a niche you’re passionate about, like me with my travel, or something else.
Marcus: I love it. That’s a really, really good idea.
Sam: Yeah, and the key, though, is to have that theme and stick with it. Because you do see it—I see it when I help a lot of people with email newsletters or blogs. Some are great—they’ve got that focus, they think about their target market. But then others… I review someone’s website, and they’ve got one blog about walking the dog, the next one’s about taking a picture at a wedding, and the next one’s about them visiting their grandma’s house. You’re like, “Who’s going to be interested in all this random stuff that’s just in your head?” Focus!
Jeff: And the thing is, stuff like newsletters and blogs can be really powerful. So, you could be a dog photographer in Edinburgh. You could create a blog all about how to have the perfect, harmonious, loving relationship with your four-legged friend. Your newsletter could start talking about dog training tips, the best dog diets to keep your dog’s coat sleek and glossy, and the best dog walks to do during your lunch break in Edinburgh. Then you can start tagging in businesses—the best places to go for a pint with your four-legged friend, dog-friendly locales, dog-friendly pubs. Start tagging in dog trainers and get them to contribute to your newsletter. So, it becomes a real place where anyone who has a dog can find enjoyable, inspirational content.
Marcus: Amazing. Jeff, you’ve sold that so well. I can’t wait to get and dig into this feature. But just maybe- No, it sounds good.
Sam: Can I have two quick technical questions in this market and I’m gonna hand over to you.Just really quick.
Marcus: Just go for it.
Sam: Quite short ones. How often do you recommend doing the newsletter, like weekly or whatever? And then how do you get people on it? Are you talking about just doing invites?
Jeff: I would say weekly is a little bit too frequent. I’d say fortnightly, I do mine monthly.
Once you’ve created it, LinkedIn will start putting it out to your network.
Sam: Automatically.
Jeff: Automatically, yeah. And then it will be a notification and then people can subscribe so that when you create your next newsletter, you’ll get a notification.
Sam: So I get, because I’ve got those notifications and I presumed that people were busy inviting, going through all the contacts and inviting them to join the newsletter. LinkedIn does that for you.
Jeff: And at the moment, it’s the best time to do it because there’s not many people doing it. The competition is low. I get a stat and I just got mine yesterday. My stats roughly are about 150 to 200 new subscribers each week organically. And I haven’t written an issue of my newsletter for three weeks, but last week I’ve got 204 new subscribers because the platform is putting it out. And on the second newsletter I wrote about travel, I got contacted by a travel magazine saying, Geoff, we really loved your content. Would you be interested in doing a guest post for us in our magazine? Because one of the things I am doing, I’m currently working on a project doing a book about the Northumberland 250, which is a road trip route around Northumberland, which is my hometown. I’m currently writing a book on that. So I also want to get in with travel companies and tourism companies to start pushing travel books as well. I write business books for photographers, but I also want to do something based around my passion of travel as well. And also the travel gets the photography in, so that’s great.
Marcus: It’s always been a big passion of yours, Geoff. I know the travel photographer, I’ve been reading your reviews and you’ve been all over the world. Look, we all know LinkedIn is a fantastic platform and we’ve been eulogizing about it here on the show, but there’s a couple of things on LinkedIn, recent things that are really annoying me, Geoff. I’d really like to get your opinion on them if you don’t mind. The first one is their pushing of using AI to make posts. What are your thoughts on that?
Jeff: Without swearing, I think it’s terrible. I actually, I created a post the other week and I was sitting there and I was looking at this thing and it pops up and it was saying, rewrite your post with AI or improve your post with AI. I’m dyslexic. And I thought, right, come on, let’s see what AI can do. Oh my God, it was horrendous. Absolutely horrendous. And it also, it takes off that personal edge and I’m sort of, I will, I have a set of values, the way I want to be seen and perceived by people that is part of my brand. And I have a tone of voice and I stick to that tone of voice. So I would never use words that I wouldn’t use myself in conversation. I don’t want to make myself sound any different. And that’s what people have said about my boots. Jeff, when I read one of your boots, I feel like I’m sitting in the pub having a chat with you. So I always, and I target my content for my audience and you see loads of people commenting on a post on LinkedIn, especially people like these editing companies from Bangladesh and Pakistan. And they’ve used AI to create this comment. And sometimes the comment has got nothing to do with what the post is about. It just, it ruins it for me.
Marcus: It does. It seems a very short term view by LinkedIn and it goes against this whole idea of authenticity, which is the buzzword of the age, isn’t it really? So yeah, it seems. The second thing that annoys me is that I keep getting, and I’m sure other people get them, say a client, somebody who’s looking for like headshots or commercial branding suit. So you’ve got to join LinkedIn premium to find out what it is. I mean, I just think that’s just like hard selling at its worst, really.
Jeff: Yeah, and I think if you, one of the things, and I’ve seen a lot of photographers do this really, really well, is imagine where you are now with your business and you have an ideal client or an ideal client type. What you want to do is you want to try and get yourself into that network and you want to really focus on getting with those people or those people will recommend you to work colleagues. So you’ve become very selective. Over-deliver too.
You know, a lot of people, they’ll go and they’ll start off a headshot business or they’ll start off a portrait business and they’ll go and do loads and loads of portfolio work for people who don’t have huge follow-ins and people who aren’t respected in the local area and people who want anything for nothing. But what you want to do if you’re going to do something for free, which I think it can be very valuable for your business, do something for free for people who have a huge following or very well-respected and will ultimately recommend you to their friends and family or their clients. So I have a photographer who’s a newborn photographer and he wanted to get more into the headshot side and utilise LinkedIn. So instead of getting friends to come and get headshots, go to the business community, look at some of the high-end business community and say, right, I want to do some complimentary headshots. It would normally be X amount of pounds for your staff. You know, we’ll do you and your 10 employees. It would normally be 1,500 quid. I’ll wait for the cost in exchange for a five-star review and you tag me in on LinkedIn and talking about it. So he did a couple of those. He is now absolutely flying along because they are totally impressed with the service. When they’ve posted, they have big networks, their networks are seeing it and ultimately he’s now moved himself into their network. Right? So he’s not moved into a network of freebie hunters and tire kickers, which is what happens if you start doing stuff for free for people who don’t value what you do. You know? And that is the key thing. You can transform your business in a very short space of time if you put yourself into the right place in the right position with those ideal clients because not everybody buys on price. Only a small select people buy on price. Most people buy on perceived value. That is a big difference.
Sam: Yeah, that’s really interesting. We’ve talked a lot about that in the show, haven’t we, Mark? About when to work for free and when not. And we’ve talked about that portfolio building, but in some ways, yeah, that’s probably not something we’ve talked about. So effectively you’re saying that when you do the work for free, you don’t do it for the people who want the work for free. You do it for the people who could afford to pay you and probably pay you quadruple what you’d ask anyway. And they’re the people to go for with the following and then you want to utilize that. And they also need- You’re starting up, I’m starting up, let’s work together because they’ve got no network.
Jeff: And they also need to know how much your free work is. You know, so you would see, you would never say, I’ll come and do it for free. I’ll say, I’ll do this shit and it’s worth 2,000 pounds, but in this occasion, I’m going to waiver the cost in exchange for, and make them work for that free stuff. You know, they’ve got to leave you a five-star review on Google and copy and paste that onto LinkedIn. Then they’ve got to do a post on LinkedIn, sharing the images that you’ve done, talking about your business and tagging you and your business in. So it goes out to them. It’s the three simple things they’ve got to do in exchange for a shoot of them and their team, you know.
Sam: That’s amazing. Now, to be honest, I’m sitting here looking at the time thinking, oh, we could probably squeeze in another hour here with Jeff and we would happily sit here, but the show does have an end at some stage and we’re already past when it would normally end. So, I mean, there’s so much takeaway there, Jeff. Yeah, so many different things. Any kind of parting words, quick wins that people could kind of go away, hop on LinkedIn and do something quick and easy now, do you think?
Jeff: Well, get onto LinkedIn, niche down your profile, think about who your ideal client is, start connecting with those people. Connect with me, because if you’ve got any questions, just drop me a message. I’m always happy to help. And if you really want to improve it, check out the photographer’s missing link fourth edition on Amazon. Yeah, I think it’s like 17 quid, but it will take you everything from starting your profile to connecting to create newsletters. It’s absolutely jam-packed with loads of content.
Marcus: Fantastic.
Sam: Cool, there will be links to that in the show notes. There’ll be a link to Jeff’s LinkedIn profile in the show notes and everything. So you’ll be able to get ahold of Jeff and see all of that stuff. Just Go on Jeff’s LinkedIn and see what is he doing. It has been amazing having you on the show as always Jeff. Thank you so much being with us. Listeners we hope you will give us five star reviews so we can do more better. Marcus I will see you next week.
Marcus: See you next week Sam. Bye.
